Founded in 2012, VDL is a brand by The Color Lab of LG Household and Health Care. VDL stands for Vivid Desires come to Life. The brand actualizes your dream by letting you style up with makeup and enables you to live it! The brand conducts extensive research to create vivid makeup through interacting with world-renowned make-up artists, designers, and celebrities. This brings the brand a frontrunner in the beauty and cosmetics industry. VDL provides a wide variety of vast and trendy colors, sensuous textures, and unique scents.
The brand continues to expand worldwide starting in its Asian neighbors - China, Singapore, Hong Kong, and Saudi Arabia. The brand continues to expand its reach globally and went to North America. When VDL brought itself to Canada in 2019, it partnered with celebrity makeup artist Martin Younan to elevate the brand. This is how VDL works to continue to innovate its products having a wide range of vivid colors. They partner up with artists to keep innovating their products and satisfying customers. VDL “truly delivers high-quality ingredients, innovation, and performance unlike any other makeup brand out there”.
Best Products of VDL
VDL is widely known for its makeup especially the VDL Lumilayer Primer, VDL Lumilayer Primer Fresh, and the VDL Perfect Lasting Foundation.
VDL Lumilayer Primer
The VDL Lumilayer Primer is made with VDL’s very own Lumilayer Prismatic Pearls that give the skin a beautiful glow, and a 3D face line that adds volume to the look of the face. These VDL pearls are made with red and blue pigments creating a violet glimmer that clears out the skin. It brightens, revives skin, and gives a glow that eliminates skin dullness. It also smoothens out skin texture.
These pearls blends fully adding to the high points of the face and creating a natural-looking strobe. Moreover, it’s hydrating which adds an extra illuminating look. Perfect for layering, it gives a great dewy glow under the foundation.
VDL Lumilayer Primer Fresh
The VDL Lumilayer Primer Fresh provides intense hydration that revives skin vitality. It contains sparkling red, white, and gold pigments that leave your skin looking sun-kissed and flawless. When the product absorbs on the skin, it reflects light that shows a luminous effect on the skin.
The product contains 70% moisture capsules that deliver moisture instantly. It follows a four-step effect which is hydration, moisture, and smoothing effect, and ends with a radiant glow. Furthermore, it retains moisture levels on the skin.
The VDL Lumilayer Primer Fresh also features pore care. It offers a pore-filling technology that smoothens crevices, fine lines, and wrinkles.
VDL Perfect Lasting Foundation
The VDL Perfect Lasting Foundation has medium buildable coverage that creates a flawless and even complexion. It prides itself on being a primer and a foundation in one. It also contains the VDL Lumilayer Pigment that prevents the foundation to oxidize. This product is sure to stay when you wear it all day. It also features a velvet-matte finish that wouldn’t crease, smudge, or melt throughout the day. The VDL Perfect Lasting Foundation gives you confidence and freedom to do all your tasks without worrying about caking or smudging.
Vivid Desires Come to Life
VDL got its strengths from its R&D making sure they formulate customers’ dream colors with high-quality textures. True to its name, it makes vivid desires come to life satisfying its customers globally.