Beauty of Joseon

Beauty of Joseon – Korean Wisdom for Modern Skin

Rooted in the Gyuhap Chongseo, a self-care guide from the Joseon Dynasty, Beauty of Joseon revives centuries-old Korean beauty secrets and blends them with modern science. Inspired by noblewomen who focused on natural beauty, the brand uses hanbang (traditional Korean medicine) and pairs it with minimal, skin-safe formulations to deliver clear, glowing skin.

Whether it’s soothing green tea, brightening rice, or nourishing ginseng, every product is thoughtfully created to enhance your skin’s natural clarity, texture, and radiance.

Best Products from Beauty of Joseon

🧴 Dynasty Cream

The brand’s very first—and still most iconic—product, this rich yet gentle cream is powered by rice bran water, ginseng, squalane, and niacinamide. It deeply hydrates, nourishes, and improves skin tone, leaving a dewy, glowy finish that’s perfect under makeup.

Perfect for: Dry, dull, or uneven skin

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🌿 Calming Serum: Green Tea + Panthenol

Designed to soothe irritated or UV-exposed skin, this lightweight serum includes green tea, mugwort, and panthenol to calm inflammation, hydrate, and fortify your skin barrier.

Perfect for: Sensitive or stressed skin

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🍯 Glow Serum: Propolis + Niacinamide

Got redness, enlarged pores, or breakouts? This serum is your go-to for a glowy, glass-skin finish. Featuring propolis extract, niacinamide, and BHA, it fights inflammation, clears pores, and hydrates deeply.

Perfect for: Acne-prone, oily, or combination skin

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🌾 Glow Deep Serum: Rice + Alpha Arbutin

For brightening and fading pigmentation, this serum packs 68% rice bran water and 2% alpha arbutin to boost hydration and reduce dark spots while improving overall skin tone.

Perfect for: Hyperpigmentation, uneven tone

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Why Choose Beauty of Joseon?

✔ Rooted in ancient Korean beauty rituals
✔ Formulated with hanbang ingredients
✔ Minimal, skin-safe ingredients
✔ Targets dullness, dryness, pigmentation & more
✔ Elegant, lightweight textures for daily use

Bring Back the Joseon Glow

Beauty of Joseon isn’t just about skincare—it’s about reviving your skin’s natural grace through the timeless wisdom of tradition and the precision of modern science. For those who want a glass-skin glow that’s rooted in history and made for now, Beauty of Joseon is a must-have.

🛒 Explore the Full Beauty of Joseon Collection →