Isoi

Isoi: Science Meets Nature for Sensitive Skin

Born out of a real skincare journey, Isoi (I'm So i) was founded by CEO Jinmin Lee—who struggled with acne and set out to create the skincare she wished existed. Backed by German skincare science and free from harmful chemicals, Isoi formulates products that are EWG-verified, hypoallergenic, and designed specifically for sensitive skin.

Each Isoi formula is powered by premium, naturally derived ingredients—from Bulgarian rose oil to seaweed and green tea—and processed with cutting-edge technology to maximize effectiveness without irritation.

Why Choose Isoi Skincare?

🌸 All-Natural Ingredients – No parabens, no harsh synthetics
🔬 German R&D Excellence – Advanced formulation technology from the Isoi Lab
💧 Perfect for Sensitive Skin – Tested & certified safe (Dermatest, EWG)
🌍 Sustainably Sourced & Cruelty-Free – Ethical skincare you can trust
✨ Real Results – Soothes, hydrates, and restores the skin barrier

Best-Selling Isoi Skincare Products

🌹 Bulgarian Rose Mild Cleansing Gel

✔ Gently cleanses while preserving moisture
✔ Rich in high-grade Bulgarian rose oil
✔ Soothes and smooths sensitive, irritated skin

💡 Everyday gentle cleanse with no harsh stripping—ideal for sensitive or acne-prone skin.

🛒 Shop the Cleansing Gel

🌸 Bulgarian Rose Refresh Mask

✔ Hydrating sheet mask for dry and dull skin
✔ Calms irritation, evens skin tone
✔ Locks in long-lasting moisture

💡 A spa treatment in a mask—your go-to for deep hydration and glow.

🛒 Try the Refresh Mask

💧 Sensitive Skin Hydro Soothing Gel

✔ Lightweight gel moisturizer for calming redness
✔ Coconut water, seaweed, green tea & broccoli extracts
✔ Repairs skin barrier and soothes inflammation

💡 Especially made for reactive skin types—cooling, calming, and protecting.

🛒 Soothing Gel for Sensitive Skin

🌼 Isoi – Nature’s Solution to Sensitive Skin

Isoi is not just another “natural” skincare brand—it’s nature elevated by science. With clean formulations rated 1-2 on the EWG Hazard Scale, Isoi offers skin-safe solutions that address real problems without compromise.

If your skin is sensitive, reactive, or simply needs extra care, Isoi delivers high-performance, low-irritation skincare backed by a founder’s mission and a scientist’s precision. Available now at Sensoo Skincare.