Romand quickly became a favorite in the Korean beauty world back in 2016, winning hearts with its clean, chic packaging, simple yet clever formulas, and visual appeal. Created with input from beauty influencer Saerom Min (aka Gaeko), the brand’s name blends “romance” and “and you,” perfectly capturing its mission: helping you highlight your natural beauty.
What really sets Romand apart? Its approach is refreshingly realistic. Saerom Min never pushes unattainable beauty standards. Instead, she and the brand encourage embracing your unique features and using makeup to enhance what makes you, you. It’s all about confidence, creativity, and self-love.
In this article, we’ll walk you through Romand’s standout products from lip tints to cushions to eyeshadow palettes and show you why they’ve captured the hearts of K-beauty lovers everywhere. We’ll also share tips on how to make the most of each product so your makeup routine feels effortless, fun, and totally you.
Must-Have Romand Products You’ll Love
Romand has a little something for every part of your beauty routine from lips that pop to eyes that mesmerize and skin that looks fresh and cared for. Here’s a quick look at the standout products you definitely don’t want to miss.
Romand Glasting Water Tint
If you love that effortless, juicy lip look without feeling like you’re wearing gloss, this tint is the one to try. The Glasting Water Tint gives your lips that natural plump effect with a lightweight, almost watery texture. It catches the light in the prettiest way, and the shades are flexible enough for everyday wear or a more dressed-up moment. What we like most is that it feels hydrating, not sticky, so you can swipe it on and forget about it.
Romand Blur Fudge Tint
This Fudge tint is perfect if you’re into that soft, blurred lip look K-beauty is known for. The formula feels smooth going on, and it blends out beautifully whether you want a gradient finish or something more defined. It has a velvety matte effect that still feels comfortable, which isn’t easy to find in matte lip products. With 11 shades, it’s one of those tints you end up reaching for more than you expect.
Romand Dewyful Water Tint
Think of this as the “fresh all day” water tint. It’s lightweight, it layers well, and the herbal ingredients give it a soothing feel on the lips. If you want color without looking overly done up, this tint makes everything look soft and lived-in. It’s an easy tint to throw in your bag because it works for quick touch-ups and never feels heavy.
Romand Back Me Tone Up Sun Cushion
This is basically your shortcut to looking more awake. The Back Me Tone Up Sun Cushion gives you sun protection while lightly brightening the skin, so you look naturally refreshed even on no-makeup days. It isn’t heavy or chalky; instead, it smooths over the skin and softens uneven tones. If you like minimal routines, this cushion is a great “one and done” option when you’re rushing out the door.
Romand Better Than Palette 6g
The Romand Better Than Palette is your all-in-one eye color solution. With six versatile shades, you can go from a soft, everyday look to a smoky, sultry vibe without any fuss. The formula is blendable, smooth, and builds beautifully, so layering colors is easy and mistake-proof. It’s perfect for anyone who loves experimenting with eyeshadow without the hassle of multiple palettes.
Romand Zero Velvet Tint – Original Series 5.5g
For that “my lips but better” look, the Romand Zero Velvet Tint is a must-try. Lightweight and velvety, it glides on smoothly and stays put throughout the day. With nine original shades designed to flatter both warm and cool skin tones, it’s perfect for anyone who loves a soft, polished matte lip without the dryness that some matte tints can bring.
Romand Nu Zero Cushion
If you want a base that evens everything out without hiding your skin, the Nu Zero Cushion is a solid pick. It has that soft semi-matte finish that controls shine but still looks natural. It smooths over pores and small imperfections quickly, making it great for daily wear. Plus, the shade range from Porcelain to Sand covers a good range of tones for a clean, seamless look
How to Build a Romand Routine
If you’re wondering how all these Romand products actually come together in a real routine, here’s an easy, no-stress guide. Think of it as your everyday makeup lineup, but with a little more polish.
1. Start with your base
We like beginning with the Nu Zero Cushion because it instantly smooths everything out without looking like you tried too hard. Just tap it on with light pressure; the cushion does most of the work. It evens out the skin, controls a bit of shine, and still keeps everything looking natural.
2. Brighten things up a bit
Some days your skin just needs a little extra boost, and that’s where the Back Me Tone Up Sun Cushion comes in. Press a bit onto the center of your face around the nose, under the eyes, and on the forehead. It subtly brightens and makes you look more awake, even if you definitely didn’t get eight hours.
3. Pick your lip vibe for the day
This is where Romand really comes through. If you’re feeling something soft and fresh, the Dewyful Water Tint is the easiest choice. For days when you want that blurred, effortless K-beauty lip, the Blur Fudge Tint does the job without any fuss. And if you’re in the mood for a juicy, light-catching finish, the Glasting Water Tint never disappoints
You can even mix them a Blur Fudge Tint base with a touch of Glasting in the center instantly gives your lips more dimension.
4. Stop here or keep going
If you’re the type who likes a clean, minimal routine, you can wrap things up right after lips. But if you want a bit more definition, add your favorite Romand shadow or blush. The brand makes it easy to build a look without feeling overdone.
Why We Love Romand
Romand isn’t just about pretty packaging, it's about making makeup fun, approachable, and all about you. From their lip tints that range from soft and subtle to bold and juicy, to eyeshadow and blush palettes that let you play with color effortlessly, there’s something for every style and mood.
Whether you’re new to K-beauty or a longtime fan, Romand makes it easy to experiment, express yourself, and feel confident in your look every day. Their formulas are easy to wear, long-lasting, and designed to highlight your natural beauty, no over-the-top tricks, just products that work.
Ready to explore? Check out our full collection of Romand products and find your next favorite.
