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Etude House

Etude House realizes your Princess Fantasy dreams by offering fun and whimsical products yet affordable enough for young ladies who would love this experience.


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Etude House

Etude House, a brand of Amorepacific, offers high-quality yet affordable skincare and cosmetics that target young women to never stop believing in the Princess Fantasy. With young ladies in mind, they feature a Makeup Play culture to enjoy the beauty while maintaining learning. The brand is also known for its whimsical package and a line of makeup and skincare that is complete from base to creams, primers to powders, not to mention its trendy color palette. Etude House has built its name and has a stronghold on the K-beauty industry worldwide.

Etude House Brand History
Initially launched in 1985, Etude House creates fun, playful, and affordable products making it a vision that skincare and cosmetics aren’t routine but something to enjoy. Its name was inspired by the Polish composer Frederic Chopin’s etudes and tries to make their products have the same energy.

Etude House is a progressive company. It became part of the Amorepacific family in 1990. Etude House already managed to be awarded export of 1 million dollars on the 35th International Trade Day in Korea back in 1998, 5 million dollars on the 40th International Trade Day in 2003, and 10 million dollars in 2007. In 2009, the brand launched stores in Singapore and the Philippines which are their 49th and 50th global stores. At present, there are about 1,800 outlets worldwide.

Etude House keeps on getting awards too. They won the Web Award Korea 2nd Prize as Living Brand Won Korea Package Design Award as Pack Star in 2008 and 2009. Its bestseller Etude House Moistfull Collagen Cream won Web Award Korea 3rd prize while its website won 2nd prize in 2009. Etude House in Central Hatyai, Thailand opened in 2010 and is the 100th global store winning 1st prize as a cosmetic shopping mall. In 2013, it garnered 6 consecutive years of Korea First Brand - Cosmetic Brand Shop.

Best of Etude House Products
Etude House leads in providing fun, playful and affordable skincare and cosmetic products. Here’s a list of products that sell best and we’re going to tell you why:

Etude House Lip Tint
Etude House is well-known for its lip tints. They offer a variety of lip tints but we’ll discuss here the best two lip tints which are the hydrating Etude House Water Tint and the well-sought-after Etude House Fixing Tint.

Etude House Water Tint
The Etude House Water Tint, also known as Dear Darling Water Tint, gives extra vitality to your lips, keeps them ultra-hydrated, and lasts all day. This Etude House lip tint quickly absorbs without stickiness. Available in 3 colors, it gives you the strawberry, cherry, and orange shades.

How to use Etude House Water Tint

After opening, adjust the amount of your Etude House Water Tint by gently swiping the brush at the container's tip. Apply the Etude House lip tint from the inside to the outer side of the lips. Apply once for graduation or more for a full cover.

Etude House Fixing Tint
The Etude House Fixing Tint hydrates your tint while providing a matte finish. Available in 11 colors, it's the Etude House lip tint you’ll have fun and play around with. It is also lightweight and fixates on lips without smudging

How to use the Etude House Fixing Tint
Apply an adequate amount to the lips. Swipe through lips once for a natural look and more than once for a bold look.

Etude House Soon Jung
Etude House Soon Jung's collection offers a hypoallergenic skincare line. Suitable for sensitive skin, the line has passed non-comedogenic testing, hypoallergenic testing, and dermatological testing. The collection uses panthenol, madecassoside, and the Cooling Relief™ technology that is perfect for soothing irritated skin that is harmed by external stresses, sensitive skin that needs soothing, and fragile weak skin.

The Etude House Soon Jung line also features pH5.5 which is similar to the pH of healthy skin to help it become more balanced and healthier. Lastly, it is free from additives like animal materials, mineral oil, synthetic perfume, polyacrylamide, color additives, imidazolidinyl urea, triethanolamine, PEG surfactant, and paraben. The line offers top to toe wash, lotion, cleansing water, sunscreen, lip balm, cleanser, toner, emulsion, cica balm, and creams.

Etude House Sunscreen
The Soon Jung line is known for two Etude House sun creams. Director’s Moisture Sun Cream is the Etude House sunscreen that provides moisture while blocking UV rays and soothes skin with its low-irritant mild formula. It is perfect for those who have dry or sensitive skin and need mild and soothing hypoallergenic sunscreen.

The other Etude House sunscreen is the Director’s Mineral Filter Sun Cream which is made with a non-nano mineral filter that reflects sunlight to block UV rays while gently protecting sensitive skin with its low-irritant mild formula. This sunscreen lightly protects your skin without stickiness or cloudiness.

Both Etude House sunscreens are vegan-friendly, hypoallergenic, and SPF-certified.

How to use Etude House sunscreen
Lightly spread on the skin. Use as the last step of base make-up.

Etude House Moistfull Collagen Cream

The Etude House Moistfull Collagen Cream consists of fine-particle-sized low molecules of Super Collagen™ water (hydrolyzed collagen water) that deeply hydrates skin and makes it more resilient. It also features the miraculous plant Lupinus Albus which contains protein to transform moisturized skin.

Certified with a hypoallergenic formula, the Etude House Moistfull Collagen Cream is free from additives like mineral oil, imidazolidinyl urea, and more. In research conducted by Ellead Skin and BioResearch, it has proven to moisturize up to 5x more upon application. It also improves skin texture and gives you a smooth, plump glow.

How to use the Etude House Moistfull Collagen Cream
Get an adequate amount of the Etude House Moistfull Collagen Cream and gently press and massage onto the skin.

Etude House Dr. Mascara Fixer
The Etude House Dr. Mascara Fixer contains a long-lasting wax formula that holds your lashes without smudging and flaking off. It’s offered in two colors, natural for a quick coating fix, and black for more defined tinting.

How to use the Etude House Dr. Mascara Fixer
Apply the Etude House Dr. Mascara Fixer from roots to tips before the mascara. Dry it for about 10-20 seconds. Apply mascara.

Etude House Lash Serum
The Daily Lash Serum stimulates the growth of eyelashes. It aims for a longer, thicker, and stronger lash. Now upgraded to a clean base, the skin absorbs the Etude House lash serum without stickiness. It also uses a mascara applicator to deliver the serum directly to the eyelashes’ roots. Its key ingredient is biotin which supports hair health.

How to use the Etude House Lash Serum

Apply the serum from lash roots to tips.

Makeup Play with Etude House
Etude House targets young women by offering a wide variety of color palettes and fun packaging of both skincare and makeup at affordable prices. Now a K-beauty staple, its shops are sought-after globally. The brand's best products are Etude House the Fixing Tint and Water Tint, Etude House Soon Jung sunscreen, Etude House Moistfull Collagen Cream, Etude House Dr. Mascara Fixer, and Etude House Lash Serum.

Pop by their stores to take advantage of Makeup Play by trying out their products and enjoying the beauty of skincare and cosmetics. Alternatively, click here to get the fan favorites now.