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Purito uses pure ingredients that are most effective to bring you the most radiant glow.


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Purito is a compound word that means “purify” and the Korean word “soil”. It goes by the brand’s principles of bringing in purified ingredients that came from clean soil. If you believe in ethical skincare, Purito guarantees to be one. Purito believes that real beauty glows from the inner green. The brand compares it to how plants grow from robust roots; therefore, skin can also be taken care of by plant derivatives to give its customers a healthy glow. Purito also promises to be vegan and cruelty-free. They’re EWG Green safe and are hypoallergenic, chemical, and toxin-free. This means that the brand only uses plant-derived products, and does not use any animal derivatives including animal by-products like honey. It has also banned the use of parabens, ethanol, mineral oils, silicone, petroleum, sulfate, and oxybenzone, among others. Moreover, the brand is cruelty-free and none of its finished products nor its formulations have been tested on any animal globally.

Purito also promises to select only the most effective and necessary natural raw ingredients that have passed in being safe to the skin from the brand’s research lab. Every raw material is tested to make sure that they’re not harmful or may irritate the skin. Therefore, all of their products are skin-friendly and bring in soothing, moisturizing, smoothing, supple, and protected skin. What makes perfect skincare but pure and nourishing ingredients, right? Not only that, Purito is friendly to all skin types, even sensitive, extremely dry, or acne-prone skin.

The brand also promises to be sustainable and is climate neutral certified. From sourcing to producing and packaging, Purito thinks about the environment and are making great steps toward sustainability. The brand uses biodegradable, recycled, or recyclable packaging. To keep its Earth-conscious mind, Purito donates a portion of its profits to Korean Federation for Environmental Movement.

Lastly, Purito believes that clean and healthy beauty is for everyone so they made sure that all of their products are affordable. Yes, products could be non-irritant, effective, and yet affordable with Purito.

Best Products of Purito

Because of its efficacy and affordability, Purito has become a well-renowned brand. If you are new to the brand and are looking for which ones to try first, we would recommend the Centella Green Selection which is known for its skin barrier-strengthening capabilities, as well as, moisturizing, smoothening leaving your skin supple and glowing almost instantly. Purito is also known for its sunscreen that effectively protects your skin from external stressors giving you younger-looking skin. Here are the products to look forward to (1) Purito Centella Unscented Serum, (2) Purito Centella Green Level Recovery Cream, (3) Purito Centella Green Level Buffet Serum, and (4) Purito Daily Go-To Sunscreen.

Purito Centella Unscented Serum

The Purito Centella Unscented Serum contains Centella to rejuvenate the skin from a damaged barrier back to a strengthened one. It contains Centella Asiatica and Panthenol and helps hand-in-hand to soothe and calm irritation and reduces the possibility of future inflammation. It is perfect for those who are looking for a product with minimal ingredients because they have been using products with ingredients that have irritated their skin. It soothes, strengthens the skin barrier, and balances the pH levels of the skin. 

The Unscented Line of Purito is made for those with extra delicate skin. ​​It has a low acidity level, alcohol-free, and is free of essential oils that may irritate extra-sensitive skin. 

Purito Centella Green Level Recovery Cream

The Purito Centella Green Level Recovery Cream contains 50% Centella Asiatica Extract that soothes skin and relieves irritated skin. It also contains Asiaticoside, Asiatic Acid, Madecassic Acid, and Ceramide which help in strengthening the skin barrier and aid in moisture retention. This keeps the balance of water and oil in the skin. The product also absorbs deep into the skin.

Purito Centella Green Level Buffet Serum

The Purito Centella Green Level Buffet Serum contains Centella Asiatica and Panthenol which soothes irritated skin, reduces inflammation, and repairs the skin barrier. Skin gets irritated by harmful external stressors all the time and this product remedies all the agitation. The Purito Centella Green Level Buffet Serum also restores the natural strength of the skin, natural skin texture, and smoothness giving your skin a healthy look - like that of a baby. If you’ve used products that harmed your skin, this Purito serum will take you steps back to when everything about your skin was supple and radiant.

Purito Daily Go-To Sunscreen

The Purito Daily Go-To Sunscreen is one of the cult-favorite among Purito’s products. It has been innovated and renewed and allows better UVA and UVB protection. It is also moisturizing and melts into the skin that makes it easy to apply. The Purito sunscreen is fragrance-free and gentle enough to apply even on the most sensitive skin. It is also lightweight and doesn’t leave any white cast. Because it glides easily on the skin, it allows easy reapplication all throughout the day.

Pure and Green with Purito

Purito is a skincare that shows its customers that good i.e, clean, pure, and healthy beauty, doesn’t need to be expensive - that luxe-looking skin can be affordable. It also shows that skincare doesn’t need too many unnecessary ingredients that include fragrances, sulfate, and the like to create great formulations and products.