Beauty of Joseon: Exploring Hanbang-inspired Korean Skincare
Your Skin's New Best Friend: Hanbang + Beauty of Joseon Skincare
The secret to Korean beauty is more than skin-deep. It’s rooted in sacred traditions of using herbal ingredients that were passed down for generations. Ingredients like ginseng, green tea, honey, orchid, radish leaf, rice bran, etc. in Korean skincare brands are what sets them apart from their Western counterparts.
Just one of these standout brands is “Beauty of Joseon”.
Inspired by “Hanbang”, also known as Korean traditional medicine, Beauty of Joseon has launched a therapeutic product line that will revive your skin and senses.
Hanbang is a traditional approach to wellness and Beauty of Joseon’s hanbang-based holistic approach to skincare sets them apart in the world of K-beauty, making them a brand worth spotlighting.
Let’s talk about Beauty of Joseon’s best-selling products. Read on to learn how these game-changers can transform your skincare routine.
BEAUTY OF JOSEON SUNSCREEN - RELIEF SUN: RICE + PROBIOTICS (SPF50+ PA++++)
Say goodbye to dry and dull-looking skin with Relief Sun's natural glow that doesn't leave any white cast. This Beauty of Joseon Sunscreen is power-packed with organic rice and probiotic extracts that nourish your skin’s natural strength. Rich in vitamins and minerals, this sunscreen has a calming and soothing effect on your skin, leaving it hydrated and protected. It has a lightweight and creamy texture, so applying a generous amount multiple times won't leave your skin feeling sticky or greasy. Long-term exposure to the sun is no longer a concern as Beauty of Joseon Relief Sun has SPF+ and PA++++ factors that guarantee optimal protection all year round. So get ready to step out into the sun and experience the difference of this organic sunscreen that is gentle yet effective
BEAUTY OF JOSEON GLOW SERUM : PROPOLIS + NIACINAMIDE
Propolis and Niacinamide come together in this cute little bottle of magic to fight against acne-prone and dull skin. The anti-inflammatory and skin-brightening properties of this Beauty of Joseon Serum make it one of the best-selling products. Did you know that the star ingredient in this serum “Propolis” was used by the upper-class women of the Joseon Dynasty to heal dry and chapped skin? It is not only naturally antiseptic and anti-inflammatory, but also helps to boost cell turnover, promoting the healing process for irritated skin. While Niacinamide works towards shrinking pores and reducing excess sebum, antioxidant-rich turmeric provides protection against free radicals, keeping your skin healthy, bouncy, and bright. Feel the rich, honey-like but non-sticky texture of this Beauty of Joseon Glow Serum glide through your skin, leaving it dewy and lustrous. But if you’re looking for a serum that helps with pigmentation and uneven skin tone, check out the Beauty of Joseon Glow Deep Serum. Specially formulated for skin that’s struggling with melanin production and pigmentation, the Glow Deep Serum works like a charm to deeply infuse that much-wanted glow into the skin.
BEAUTY OF JOSEON CLEANSING BALM - RADIANCE CLEANSING BALM
Are you tired of using harsh cleansers that dry out your skin? Does your makeup cleanser irritate your skin and clog its pores? If your answer is yes, then this is your sign to swap your trashy old makeup cleanser with the all-new, improved, and powerful Beauty of Joseon Cleansing Balm. Infused with natural hanbang ingredients like rice water and fermented grains, Chrysanthemum extract, Beeswax, and Lavender water, this cleansing balm is perfect for those with dry skin, or for those with fungal acne or extremely sensitive skin. Upon application, its solid balm-like texture transforms into a silky smooth oil, and gently removes all traces of makeup, sebum, and impurities from your skin. And unlike other cleansing balms, the Radiance Cleansing Balm won’t blur your eyes. But that’s not all - this luxurious cleansing balm is as functional as it is effective. It comes with a super convenient lid and a spatula - perfect for vacations or for on-the-go use!
Enter: Beauty of Joseon’s flagship product - the Dynasty Cream that became an overnight sensation in the world of K-beauty. This luxury moisturizer is inspired by the hanbang ingredients mentioned in the "Gyuhap Chongseo", an encyclopedia about beauty and skin-care, compiled for the women of the Joseon Dynasty.
Sounds sumptuous, no?
The Beauty of Joseon Dynasty Cream features the following ingredients:
Rice bran water (29%) - helps to fade dark spots and smooth the skin, Ginseng root water (5%) - reduces the signs of aging, Squalane (2%) - deeply nourishes and protects the skin, and Niacinamide (2%) - balances oil and moisture levels and protects the skin from external aggressors. Use it just as is, or mix it with your foundation for a radiant glow.
Fun fact: The most beautiful woman of the Joseon Dynasty, Hwang Jini, used Ginseng extract as her bath water. (Feeling envious, are we?)
The Beauty of Joseon Ginseng Essence Water has some amazing hydrating, nourishing, and anti-aging properties. Infused with 80% ginseng root water, it is the ultimate essence-toner combo that works to fight against premature aging, while also supplying deep hydration. Keep in mind that the best-kept Korean skincare secret is hydration, hydration, and more hydration. And this revitalizing essence focuses on just that.
While one could definitely dream of bathing in a Ginseng decoction, investing in Ginseng Essence Water seems the way to go, for now. There are multiple ways to use this hydrating toner - soak it in a cotton pad and gently wipe away, spray it as a mist, or take some on your palms and dab it on the skin. Whichever way you use it, your skin will be left feeling hydrated and rejuvenated.
BEAUTY OF JOSEON EYE CREAM - REVIVE EYE SERUM: GINSENG + RETINAL
Everyone is talking about the Beauty of Joseon Eye Cream, but they’re actually talking about the Beauty of Joseon Revive Eye Serum. Its silky, moisturizer-like texture might be confused for a cream, but it’s actually a serum and one that will smoothly work its way around your eyes to reduce visible signs of aging like wrinkles and crow’s feet. Ginseng root extract works in synergy with retinal to firm, smooth, and nourish the delicate skin around the eyes, leaving it supple and radiant. Additionally, niacinamide, ceramide NP, hyaluronic acid, and cholesterol work together to strengthen the skin’s barrier and deeply hydrate it. To experience long-lasting results, use it daily.
BEAUTY OF JOSEON CALMING SERUM: GREEN TEA + PANTHENOL
Enriched with time-honoured hanbang ingredients like Green tea leaf water (50%) and mugwort extract (30%), this gentle and calming serum targets irritated and sensitive skin. Green tea is an iconic antioxidant that’s known for its calming and refreshing properties. While mugwort provides the moisture that is necessary to soothe inflamed skin. An effective additional ingredient “panthenol” helps strengthen the moisture barrier so skin stays hydrated longer. All these therapeutic elements work their magic in this Beauty of Joseon Calming Serum to deliver potent moisturizing and soothing benefits.
BEAUTY OF JOSEON SUNSCREEN STICK - MATTE SUN STICK: MUGWORT+CAMELIA (SPF 50+ PA++++)
Developed in collaboration with Ramon, a beauty influencer and cosmetic chemist, the Beauty of Joseon Sunscreen Stick aims to solve a modern problem with a traditional approach. Our busy and bustling city lives call for a grab-and-go sunscreen stick that allows for a convenient reapplication without feeling oily or sticky.
Enter: the Matte Sun Stick. Made with Beauty of Joseon sunscreen ingredients like Mugwort and Camelia extracts, this effective sun stick helps keep the skin hydrated and cool. Sebum-control silica powder regulates oil production that aids sunscreen application while delivering a matte and smooth finish. This Beauty of Joseon SPF sunscreen boasts broad-spectrum protection against harmful UV rays with SPF50 PA++++ that ensures long-lasting and protective coverage.
WHERE TO BUY BEAUTY OF JOSEON PRODUCTS?
So scroll away and “add to cart” what’s best for you. If you need some advice or inspiration, feel free to check out our blog section where we discuss everything related to Korean skincare!