Sulwhasoo

Sulwhasoo is one of the top and leading Korean skincare brands. A brand that is also under the skincare giant Amorepacific, is now available in 11 global locations. It is the first Korean skincare brand to mark 1 trillion KRW in annual sales in the Korean cosmetics industry. Furthermore, Sulwhasoo topped the Korea Productivity Center’s 2020 National Brand Competitive Index Women’s Cosmetics Division which they’ve been on for 9 consecutive years. Globally, its products like the iconic Sulwhasoo First Care Activating Serum have won awards being recognized by Allure and Elite in 2019.

Sulwhasoo creates solutions that provide holistic beauty through traditional Asian wisdom and modern science. The brand has always relied on its signature ingredient - Korean ginseng, a medicinal herb known for its restorative properties, renewed emery, and vital skin. Not only that, Sulwhasoo has over 50 years of experience in studying all 3,912 traditional herbs to help with the brand’s goal of ageless beauty. To date, Sulwhasoo continues to bring a holistic formula that is infused with natural fragrances, smooth textures, and beauty rituals.

The Sulwhasoo Brand
Sulwhasoo’s name means seeking the exquisite allure of a plum blossom springing forth through the snow. The brand takes pride in skin recovery by having a harmonious and balanced body and mind and that we are one with nature. Sulwhasoo’s main ingredient may be ginseng but they combine the best herbs that benefit the skin. Since then, the brand has been innovating its discovery of ginseng and its treatments for different skin issues while treating signs of aging.

Retrospectively, Suh Sung-Whan, the founder of Sulwhasoo, introduced the ABC Ginseng Cream in 1966. Sulwhasoo wasn’t even the mother brand back then. In 1973, Suh developed Ginseng SAMMI made from ginseng’s active ingredient - saponin. Suh continued to study Asian herbal medicine and upon expansion, Sulwha was launched. The name means bloom of beautiful flower in springtime inspired by women’s blooming beauty. In 1997, Sulwha became Sulwhasoo with the brand now having developed another signature ingredient JAUM Balancing Complex™ alongside its bestseller Sulwhasoo First Care Activating Serum.

It was 2004 when Sulwhasoo expanded to the global market by having a Hong Kong boutique store. In 2010, it opened a store in Bergdorf Goodman in New York. Now, it’s available in different department stores and duty-free shows worldwide.

Sulwhasoo Ingredients
Sulwhasoo takes pride in its ingredients found in studies across Korean herbal medicine. Through the JAUM Balancing Complex™, Sulwhasoo treats skin imbalances with 5 oriental plants - peony, Solomon’s seal, Sacred lotus, white lily, and adhesive Rehmannia. Among the 3,912 medicinal herbs, these 5 were selected on their unique properties that are found to be most effective after Sulwhasoo’s 18-hour decoction. The brand developed blending methods to maximize the efficacy of these 5 oriental plants and perfect the ingredient - JAUM Balancing Complex™.

Ginseng is another ingredient Sulwhasoo proudly uses. It is renowned as a miraculous medicine that increases vitality and strengthens the immune system. But what Sulwhasoo discovered is that saponin, an active ingredient only found in small amounts of ginseng, improves wrinkles and elasticity. Until now, Sulwhasoo conducts research on maximizing these anti-aging properties that revitalize the complexion.

Sulwhasoo Technologies
Saponin is transformed by Sulwhasoo’s Bio-Conversion Technology™ into Compound K and Ginsenoside F1 making it easier for the skin to absorb these saponin compounds. Through this technology, Sulwhasoo extracted more saponin and developed the Concentrated Ginseng Renewing Cream.

Sulwhasoo also developed another technology called Ginsenisphere™ where a ginseng ingredient is encapsulated to provide for deep penetration into the skin’s surface to deliver nutrients and enhance the skin’s elasticity.

The Best of Sulwhasoo
Sulwhasoo has proven its study of medicinal herbs infused with modern science. But what makes them globally recognized are their bestsellers. Here’s a list of Sulwhasoo best.

Sulwhasoo First Care Activating Serum
The Sulwhasoo First Care Activating Serum hydrates nourishes, and firms skin in just 4 weeks. The Sulwhasoo activating serum balances and nourishes your skin for smooth, glass skin. The product has been reformulated after 23 years of research to give maximum benefits both for anti-aging and hydration.

You may also get it through the bestsellers trial kit, the most sought-after Sulwhasoo set. The kit includes 15mL of Sulwhasoo Gentle Cleansing Foam, 30mL of Sulwhasoo First Care Activating Serum, 15mL of Sulwhasoo Essential Balancing Water, and 5mL of Sulwhasoo Concentrated Ginseng Renewing Cream.

How to use Sulwhasoo First Care Activating Serum
On your palm, warm 2-3 pumps of Sulwhasoo serum. Applying Sulwhasoo activating serum slowly in circular motions to the face. Start with the nose area. Make sure to massage evenly.
Gently press onto cheeks, forehead, around the eyes, and chin area until completely absorbed.
Wrap your face with your hands gently pressing on the face.

Sulwhasoo Perfecting Cushion
The Sulwhasoo Perfecting Cushion is a lightweight cushion foundation that covers imperfections like unevenness and redness, protects you from UV rays, and boosts radiance without caking. It provides a smooth finish through the pigment coating dispersion technology. It also features Schizophyllum commune to keep skin moisturized. Available in 6 shades, the Sulwhasoo cushion is inclusive of all skin types from porcelain pink, ivory pink, natural pink, natural beige, sand pink, and honey beige.

How to use the Sulwhasoo Perfecting Cushion
Use the anti-microbial puff of your Sulwhasoo cushion to put on your foundation all over the face. You may opt to apply more to areas that need more coverage.

Sulwhasoo Concentrated Ginseng Renewing Cream
The Sulwhasoo Concentrated Ginseng Renewing Cream is one of the most powerful anti-aging creams helping skin look firmer and smoother. The cream is lightweight so it’s comfortable to apply and its texture is absorbed quickly so it provides instant hydration. After 4 weeks of use, more than 90% of the 31 Asian women in the 8-week clinical study, self-assessed and agreed that their skin looked revitalized, smoother, and softer, and that skin improved the next morning.

How to use the Sulwhasoo Concentrated Ginseng Renewing Cream
Warm a pea-sized amount in between your fingertips and gently press onto the skin. Use after serums.

Sulwhasoo Overnight Vitalizing Mask
The Sulwhasoo Overnight Vitalizing Mask is a sleeping mask that provides moisture, nourishment, and overall radiance overnight. It’s infused with Nutritive RED Elixir™ formula, jujube, and pomegranate extracts to strengthen the skin’s moisture barrier. The non-sticky Sulwhasoo Overnight Vitalizing Mask reduces moisture loss and supplies nutrients onto the skin.

How to use the Sulwhasoo Overnight Vitalizing Mask
Apply as your final step in your skincare routine.
Apply an appropriate amount on the face (avoiding the lip and eye area).
Wash off with lukewarm water the next morning.
Avoid using cleansing foams and soaps to wash off your Sulwhasoo Overnight Vitalizing Mask.

Verdict
The Sulwhasoo brand proves to be one of the top-notched luxury brands that continue to innovate their products. Its claim to being one with nature through the use of medicinal herbs has proven its way over the years and has been loved globally. Four of its products, namely Sulwhasoo First Care Activating Serum, Sulwhasoo Perfecting Cushion, Sulwhasoo Concentrated Ginseng Renewing Cream, and Sulwhasoo Overnight Vitalizing Mask, are the best in the market. Their products specialize in providing moisture and skin hydration while giving firming capabilities to provide for ageless beauty.